Maurice Lacroix demonstrates outstanding expertise primarily in the area of retrograde displays, as well as chronographs and moon phase indications. Since the last quarter of 2006, Maurice Lacroix has been producing complex movement components for mechanical calibers in its own workshops, with the culmination of these works currently being the Memoire 1, created in 2008, and being an entirely new Grande Complication developed and created exclusively by Maurice Lacroix, with both of these innovations allowing the brand to take its place in the exclusive club of Swiss manufacture brands.

Maurice Lacroix also was a partner of the 2009 and 2010 Zurich film festivals, the 2011 World Press Photo awards, they sponsored the Bering Strait expedition in 2010, the first attempt to cross the Bering Strait by kite board, and are regular involved with different fashion designers and houses through their ‘fashion meets time’ programs, and also try to bring the perspectives and profiles of inspiring individuals to the great world public through their ‘Monocle’ series of interviews.

Those who appreciate lasting value derived from the synergy of traditional watch making, creative development work and the latest technology, as well as aficionados seeking the extraordinary, know not to entrust valuable, irrecoverable time to just any timepiece, but rather to a timepiece from Maurice Lacroix.