Who is not familiar with the Lacoste crocodile? It is one of the most famous and identifiable logos in the world. Its origin was accidental since it came from a simple bet amongst the members of the French tennis team in 1925.While walking through the stylish streets of the Boston, René Lacoste stopped in front of a boutique where his eye was drawn to a marvelous suitcase made of crocodile skin. He said to Pierre Gillou, the captain of the team, “If I win the match, you must buy me this suitcase.”

The story was told to a journalist in the days that followed, and, even though the French team did not win, the journalist detailed the story, saying “The young Lacoste has not won his crocodile skin suitcase but he fought like a real crocodile.” As early as 1927, his friend and famous sportsman, Robert George, designed a crocodile with its mouth wide open, which René Lacoste wore noticeably on his blazer.

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