Modern Jeweller Creator. With these three words of his choosing, in 1936, Fred Samuel defined the quintessence of Maison FRED. Infused with an immutable sense of joie de vivre and a creative daring that challenged traditional codes, his jewellery became the marker of unprecedented informal glamour and sparkling relaxed elegance. Its founder’s philosophy is still at the beating heart of Maison FRED, animating each of its collections.

Their bold design is in keeping with the excellence of jewellery savoir-faire, their total refinement combined with versatility to highlight each personality. A joyous and daring freedom of mood conveyed by creations designed as emblems of happiness to illuminate moments in life both small and great.

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